Renowned London producer, DJ, and Apron Records founder Steven Julien taps into his alter-ego with his new album, 808 PRINCE out 16th October.

Written and produced around iconic drum machines, 808 Prince embraces raw drum programming,
analogue textures, and bass-heavy compositions.The record moves fluidly between peak-time club energy and experimental rhythm studies, exploring the shared languages of techno, house, acid house, grime, and electro. Rather than looking back, the album reimagines the influence of the 808 through Julien’s distinct production style, creating a body of work that is both timeless and forward-looking.

The album features a strong lineup of collaborators, including James Massiah, J. Caesar, Jarren, Touch Sensitive, and KIAH, expanding Julien’s sonic universe while remaining anchored in pure groove and movement. More than an album, 808 PRINCE marks a new chapter in Steven Julien’s artistic practice, bringing together decades of club music influence, hands-on studio craftsmanship, and a lifelong fascination with rhythm into a singular statement designed for dance floors worldwide.