Ariel Posen's music occupies the space between genres. It's a rootsy sound that nods to his influences — heartland rock & roll, electrified Americana, blue-eyed soul, R&B, Beatles-inspired pop — while still moving forward, pushing Posen into territory that's uniquely his own. Posen seeks answers with new album, Reasons Why. The internationally known Canadian rocker wrote this new reflective album coming out of half a year of lockdown and was extremely inspired creatively, 30 songs turned into a batch of 10 tracks for the new album and were recorded in Winnipeg, Manitoba and Montreal, Quebec. Reasons Why shows once again that "best" is a high standard for Posen. The new songs represent another step forward in every aspect – lyricism, musicality, playing, sonics. The songs are nuanced but impactful, deeply resonant but universally accessible. Posen blends craftsman's care with the daring do of a seasoned live player, resulting in an immersive adventure that reveals fresh merits on every listen. On Reasons Why Posen determinedly defies any easy genre identification and refuses to be sealed in any sonic cubbyhole.