Gruff Rhys releases his new album ‘Seeking New
Gods’ through Rough Trade. This is Gruff’s
seventh solo album.
‘Seeking New Gods’ was recorded following a US
tour with his band and mixed in LA with superstar
producer Mario C (Beastie Boys).
The album concept was originally driven to be the
biography of a mountain, Mount Paektu (an East
Asian active volcano). However, as Gruff’s writing
began to reflect on the inhuman timescale of a
peak’s existence and the intimate features that
bring it to mythological life, both the songs and the
mountain became more and more personal.
“The album is about people and the civilisations,
and the spaces people inhabit over periods of
time. How people come and go but the geology
sticks around and changes more slowly. I think it’s
about memory and time,” he suggests of ‘Seeking
New Gods’ meaning. “It’s still a biography of a
mountain, but now it’s a Mount Paektu of the mind.
You won’t learn much about the real mountain
from listening to this record but you will feel
something, hopefully.” - Gruff Rhys