Vega Tables marks a bold shift from Soda Coda (2023), trading folk for raw, electric energy—DIY synth-pop meets gritty lo-fi punk. Entirely self-produced, the EP’s creative spirit shines through its music and mixtape-inspired artwork.
Tahiti 80, the cult French group, is back with a tenth album entitled Hello Hello.
Since their formation in Rouen in the 90s, Tahiti 80 have built a substantial discography, collaborating with artists such as Cornelius, Tore Johansson, Adam Schlesinger and Richard Swift. The indie pop quintet offers us today twelve irresistible and captivating songs on a solar tenth album. With its welcoming title, Hello Hello presents itself as a desire to merge the spontaneity of live performances with the chemistry of a band working in the studio. Xavier Boyer, lead singer and songwriter, explains: “We felt a slight frustration with our previous album, Here With You, released in 2022. The pandemic had forced us to record separately at home. When we realized our new demos were going in this live direction, we looked for the perfect place to capture that spirit."
It is at the Paraphernalia studio, located in the French countryside, that the members of Tahiti 80, including in addition to the singer, Pedro Resende, Médéric Gontier, Raphaël Léger and Hadrien Grange, perfected their musical interactions for ten days during the summer 2023. Integrated very early in the process, Stéphane Laporte, aka Domotic, brought his distinctive experimental touch to the arrangements and production. The vocals and additional synthesizers were then finalized between Paris, Rouen and Montpellier in the fall
The twelve songs that make up Hello Hello form a homogeneous suite, highlighting the creativity, diversity and maturity of a group which has just celebrated twenty-five years of career. Opening the album, “Every Little Thing” subtly mixes shoegaze guitars and synth pop. It’s also one of the rare Tahiti 80 tracks that keeps the same chords from start to finish. The singer confides: “It was an exercise in minimalism, with the constraint of finding varied vocal melodies revolving around the same chords. Singing the line ‘I Love Every Little Thing About Us’ made me realize that it could also be about us as a group.” The title song also plays the simplicity card with Boyer’s unique timbre, complemented by a drum machine passed through a tape echo and a catchy recorder theme – proof that years of practice of this instrument in French schools was not in vain!
The other distinctive trend is Brazilian: “Lose My Head”, “Soft Echo” or “Poison Flower” each display tropicalist attributes: swaying rhythms, rounded bass, soft guitars, all enhanced by a reverberated sound treatment. “From Caetano Veloso to Tim Bernardes, there is a unique way,” notes the vocalist, “of linking rhythm and melody that has always inspired us.”
However, the Tahiti 80 touch is not being put aside. “About Us”, sung by guitarist Médéric Gontier who can also be heard on “1+1” and “Anyway”, marks a return to the roots of indie pop. An impression confirmed by the hit “Vertigo” and its signature all in major sevenths supported by the elastic groove of bassist Pedro Resende. The song which sounds like a quick return trip between late 70s California and Tokyo City Pop, will find its place after “Crush!” and “Heartbeat” in the Rouennais’ songbook. Xavier Boyer concludes: “ if we manage to surprise ourselves, it will also work for the listener. but when you reach the tenth album, you must also manage to renew ourselves without denying ourselves what we did previously.”
With their innovative and unique approach to indie pop, their timeless melodies and their sophisticated productions, Tahiti 80 has never ceased to resonate with fans around the world. Their latest collection, Hello Hello, should easily consolidate their status as a singular group and esteemed personalities on the international music scene.
Xavier Boyer, the lead singer of Tahiti 80 and one of the most distinctive voices in French indie pop, returns solo with a melodic and timeless new EP entitled "Soda Coda".
After "Tutu To Tango" (2007, under the name Axe Riverboy), "Some/Any/New" (2017), and not forgetting Tahiti 80's nine studio albums, Xavier Boyer has composed five songs navigating between soft rock, folk sounds and pop experimentation. "On previous albums, I'd done everything on my own, but this time I was looking for something more lively, more organic, more collective. I also wanted to exchange ideas with other musicians.
This mini-album (the vinyl version will include five alternative versions recorded on a 4-track cassette) was created with the help of three emblematic figures from the French music scene, Mehdi Zannad (Fugu, April March, A Girl Called Eddy) on keyboards, Laurent Blot (Le Superhomard) on drums and Stéphane Laporte (Domotic, Egyptology) on mix.
Recorded between tours and studio sessions with his main band, "Soda Coda" once again confirms his talent as a melodist and his appetite for sonic adventures. The power pop of "D Day" or the lyricism of "Children Of The Sun" would not be out of place on albums by Emitt Rhodes or Richard Swift (producer of Tahiti 80's "Ballroom" in 2014). "Oh Liza" is as smooth as an Elliott Smith novelty.
The singer assumes his influences: "My aim has always been to write timeless songs without pretending it's 1975, or 1998. I want my music to remain rooted in its time." "Read The Room" blends Jamaican music and avant-garde pop with its crystalline guitars and soaring synths, while "Soda Coda" brings a touch of Soul to the EP with its distorted piano and slap-back vocals.
More than a journey or a nostalgic trip, Soda Coda is a succession of luminous songs, and as Xavier Boyer sings on the eponymous track: "I'm singing something good, I can hear this tune lighting up my path".
In March 2020, Tahiti 80 had a plan to start recording their new album in the studio. That plan, of course, along with everything else in the world, got derailed. But the five-piece group was resilient and resourceful. They quickly shifted to a socially distanced plan B that included file swapping and virtual sessions, all refereed by producer Julien Vignon. The result, due for release in March 2022, is the buoyant Here With You, a collection of eleven upbeat songs that unfold like a prescription for a post-pandemic panacea.
“When lockdown in France happened, we said, 'We're not going to stay at home not doing anything,'” says singer-guitarist Xavier Boyer. “And our new plan became a hopeful thing, waking up every morning and seeing what the other guys had worked on. It wasn't always easy, but this new method allowed a freer approach where we could really go all the way with an idea without being influenced by each other’s suggestions. It must've been overwhelming for Julien, who ended up selecting all our arrangements. But he stayed positive all the way through.”
To help stay inspired and focused during their time in isolation, the band created a mood board, with the centerpiece a photo of an early '90s rave in the UK.
Boyer says, “Whenever you see pictures from this era, people seem very innocent. There are no cell phones and everybody is in to what they are experiencing. We kept that picture in mind as a kind of mantra that would help everyone feel connected to this idea of people celebrating, gathering and just having fun. We were missing the connection with people, and thought it would be great if we could create music that would inspire that kind of emotion.”
Indeed, the songs on Here With You are brimming the feeling of communion that we've all been missing over the past two years. It's there in the catchy opener Lost in the Sound, which walks the walk with Chic guitar flicks, urban nightfall sparkles and an inviting chorus (“Your heart grooves like a thousand 808s on the right time”). It's there in the Jackson 5-style syncopated bounce of “Vintage Creem,” the lush, dreamy “Breakfast in L.A.” and the panoramic sweep of “UFO.” And it's there in the first single “Hot,” which matches an irresistible groove with a neon-lit, percolating arrangement that evokes the disco clubs of 1979.
What's remarkable is that though Tahiti 80 displays a clear affection for sounds of the past, from bubble gum to '70s soul, they never trade in mere pastiche. Their take is more a slightly warped and playful carnival mirror mash-up of classic pop styles, given depth through Boyer's hang-gliding, coolly emotive vocals and lyrics that often rub against the euphoric grain of the music.
“I like to think of songs as a three-minute drama,” says Boyer. “This concept of drama definitely adds different levels to our music. There's the melody, the lyrics, then the production that can maybe emphasize or counterbalance the interaction between the yin and yang in a song.
“There's a difference between the very upbeat, sunshine-y soft rock and the lyrics, even on our past albums,” he continues. “Not dark, but a little more melancholy, and also looking for some kind of motivation, talking to yourself. Like with a lot of Motown songs, you get that feeling where you body’s dancing while your mind’s reflecting, reminiscing.”
That alluring blend of happy-sad has been a signature part of the Tahiti 80 sound from the time Boyer and bassist Pedro Resende formed the group in 1993, as students at the University of Rouen. Taking their name from a souvenir t-shirt given to Boyer's father in 1980, the duo recruited guitarist Mederic Gontier in 1994, and with the addition of drummer Sylvain Marchand a year later, the lineup was complete. The foursome released a self-produced and self-financed EP, 20 Minutes, in 1996, which resulted a record deal with French label Atmospheriques in 1998. Their full-length debut Puzzle, produced with Ivy's Andy Chase and mixed by Tore Johansson, went gold and featured the international hit “Heartbeat” that established the band throughout Europe and Asia.
In the years since, Tahiti 80 – with the additions of Raphaël Léger on drums and Hadrien Grange on keys - has released eight acclaimed albums. The band has fused what MOJO called a “glorious entente of old and new technology” (including singles like “Yellow Butterfly,” “1000 Times,” “Sound Museum,” “Crush!” and “Big Day,” which was featured on a FIFA video game soundtrack), while collaborating with such producers and arrangers as Richard Swift, Tony Lash and Richard Anthony Hewson, who famously arranged The Beatles' “Long and Winding Road.” Boyer has also put out two solo albums, the first under the anagram Axe Riverboy and the second under his name. In 2019, the band released Fear of an Acoustic Planet, a stripped-down reimagining of some of their best-loved tracks from the previous twenty years. It served not only as a look back but a reminder of their formidable songwriting skills.
Boyer is definitely a student of the timeless three-minute pop song format pioneered by '60s artists like The Beatles and The Beach Boys. He says, “I see it as kind of a frame for a painting. Most of the songs on this album, I wrote a verse, pre-chorus and chorus. There aren't many middle eights. I wanted it to be very concise. I feel like people have less attention. There's so much music. It's too easy to switch off or skip to another track, so I want to hook the listener. The three-minute song is kind of an easy code to crack, but at the same time you have to figure out a new way to tell the stories that we've heard before.”
And the stories on Here With You are very much about the longing for connection. Of the album title, Boyer says, “In the world right now, that can mean a lot of different things. Like missing our fans, missing going to concerts. In a way, it can be a statement of what happened last year, and a wish of 'I want to be here with you again.' It's our ninth album. We've had some had some very open, conceptual titles like Puzzle, Activity Center. Sometimes they were more specific like Fosbury orWallpaper for the Soul. Here with You, seems more personal, more engaging in terms of relationships. When I suggested that title, everyone in the band said, 'Yeah, that's it.'”
Until Tahiti 80 can resume a full tour schedule, Boyer says he hopes the new record will make that personal connection. “If I see from the point of view as a music fan, sometimes I see albums I like as companions throughout my life. So if we can be a part of people's existence, even if it's a song that reminds them of the time they were driving with the windows open and it was sunny. Or a sad song that resonates with them after a breakup. That's what we're all looking for when we're making music. You do this very personal thing and you want it to touch as many people as possible.”
After the worldwide success of their first album Puzzle (1999), which sold over 200,000 copies and went gold in Japan, Xavier Boyer (vocals, guitars), Pedro Resende (bass), Médéric Gontier (guitars) & Sylvain Marchand (drums) reunited with producer Andy Chase to record the follow-up, Wallpaper for the Soul, in New York City. Starting in November 2001 at Stratosphere Sound, the prolific sessions gave birth to twenty tracks, twelve of which appeared on the original tracklist. The eight outtakes were compiled on the mini albums A Piece of Sunshine (2003) & Extra Pieces of Sunshine (2004). This new vinyl edition will be the first time all these songs appear together.
Almost 20 years on, WFTS is a tour de force of contemporary songwriting with obvious nods to the past somehow revisited in a timeless fashion. Tahiti 80’s second effort can also be seen as an alternative and more sophisticated snapshot of an era often associated with the rebirth of rock (The White Stripes, The Strokes…). This set of songs also established them as stalwarts of the Post French Touch cannon, showcasing both their ability to write catchy songs and their knack for mélanges & experimentation. 1,000 Times or The Train are unique examples of blue-eyed soul augmented with French flair (« Prefab Sprout as produced by Thomas Bangalter » suggested Uncut which listed WFTS in their Top Ten’s albums of 2003). Listen to Don’t Look Below today, and ask yourself who was mixing Destiny’s Child with My Bloody Valentine in 2001? Delicate numbers like Open Book or live favorite Better Days Will Come both demonstrate T80’s songwriting skills and their innate sense of melancholia.
Listening back to WFTS today, one cannot help but think of it as an album recorded in a state-of-the-art fashion. All four members would typically perform together in the same room. Basic takes were printed on a 24-track analog tape machine and then bounced onto a computer for editing. A fine example of this method is the title track itself. Originally written on acoustic guitar, Wallpaper … is the result of three eight minutes synthesizer jams pieced together. The Frenchmen were keen to try out multitude of ideas and had developed a taste for experimentation. The sessions also coincide with a rich outburst of creativity from a band on top of their game after several months of touring around the world.
Another typical WFTS characteristic is Richard Hewson’s orchestration. Veteran string arranger, famous for arranging The Beatles’ The Long And Winding Road or writing RAH Band’s ‘80s classic Clouds Across The Moon Hewson gave the songs a sweeping orchestral touch. Strings, Horns & woodwinds were all performed at the now defunct Olympic Studios in London. Urban Soul Orchestra, a 24-piece ensemble who played on Oasis’ or Spice Girls’ hits can be heard on five songs: the opening trilogy Wallpaper…, 1,000 Times and The Other Side, then on the Northern Soul revival Soul Deep and lastly on the album’s closer Memories Of The Past.
Rouen’s most famous four-piece, now relocated in a house on France’s North West Coast, in the quiet seaside town of Étretat, added more bells & whistles and resumed production on the songs. With one last transatlantic leap during the summer of 2002, the boys flew to Portland, Oregon to attend the mixing sessions held by sound wizard Tony Lash (Elliott Smith, The Dandy Warhols…). Suggested by Sub Pop’s craftsman Eric Matthews, also a guest on trumpet and keyboards, Lash would later become a major collaborator on Tahiti 80’s subsequent albums.
In the meantime, Laurent Fétis, the designer behind Puzzle’s iconic artwork, had started working with artist Elisabeth Arkhipoff on a set of nostalgic photographs transfigured with a soft air-bush technique. Those visuals, like their predecessors, have since become an inseparable companion to Tahiti 80’s music.
Many musical fashions and flavors of the month have come and gone, but twenty years after its release, WFTS still sounds fresh and relevant. And always forward-looking, Tahiti 80 is currently wrapping up the recording of their eighth album, to be released in early 2022.
At an age of plastic and digital screen reigning, when it is almost impossible to feel anything in front of a contemporary art piece, it is still possible to be moved by a drum machine …. and a keyboard……
There are still artisans and sunday painters who will put a little of their troubles and their humanity at the service of their art. Certainly a merchant of colors in a previous life, Med paints his songs with a Benedictine patience, distilling its doubts in its small pop compositions with soft water reflections where everyone could see themselves as in a mirror.
MED is Médéric Gontier, guitarist of Tahiti 80, first solo effort. Where the band had not often ventured outside English, Med uses the French language and caresses it in the direction of its melodies. Produced with the help of Pedro Resende, these are ten pieces both aerial and aquatic, light but finally of a real consistency.
Immediately pop («Dans ses yeux»), reminiscent of the great French composers of the sixties («Avec toi») and with them that of the English of Broadcast to Vanishing Twin («Muzak»).
It’s a bit time for the Norman to make a pause and for that, to put his nose out, it’s freetime, the one of those who will never claim to be better than the others but whose records will be kept close to the heart.
