Kumar, ex-Raging Fyah lead singer, met Fruits Records crew back in 2016, when he invited them to play with I Kong at his Wickie Wackie festival in Bull Bay, Jamaica. From then, the musical friendship never stopped, doing different types of collaboration over the years. His unique voice tone, breathe-taking vocal abilities and songwriting skills make Kumar one of the greatest singers of his generation, as his nomination at the Grammy awards 2016 with Raging Fyah can testify. "Message In Your Radio” brings a different taste to Fruits Record's catalog, noticeably more modern than the previous releases. Kumar's melancholic melodies enhance this powerful riddim played by The 18th Parallel with conscious lyrics: Message in the music is a must, today more than ever. Anthem for radio stations!