Potency Records News

"Potency rolls into double figures with a new release from Malik Kassim, aka Retromigration. Following albums and singles on labels including Love On The Rocks, Rhythm Section and Wolf Music, the tenth release on Cromby's rapidly-evolving, floor-focused imprint locks into the sound of one of house music's most consistent and consistently exciting producers, seamlessly bridging the established Potency energy with a luxurious vision of the genre. 'Love Rock' summons an instant block party energy, showcasing the expert weight of Kassim's basslines, as well as hinting at the fusion of hip-hop and jazz that bubbles through the textures of the German-Nigerian producer's studio work. Meanwhile, 'I Do Dance' stays true to the promise of its title, delivering blissful sun showers of synths amid emotional pads and hints of the classic Korg M1 organ sound, a universal signal to party. Ushering in the flip, the more tightly-wound percussion of 'Neighbourhood' maintains Kassim's driving groove, while dancehall samples and dub influences expand the established Retromigration sound into new spaces. Finally, 'Go 2 Nowhere' completes the dance, masterfully blending pillowy breakdowns and wistful keys with the EP's most urgent groove. Rich in detail while keeping the floor in constant motion, 'I Do Dance' reinforces Malik Kassim's timeless touch for unmistakably modern house music."

Rhythms Of Prescott debuts on Potency with the highly-anticipated Run Of Deluxe EP. This has been getting rinsed by esteemed selectors such as Ben UFO at Houghton Festival through to Shanti Celeste at Dekmantel. The music speaks for itself on this one, listen for yourself. Limited copies!

Cromby delivers a four-track EP built for the dancefloor, each cut hitting a different shade of club energy. On the A-side, Love on Tenderhooks kicks things off with a high-octane bassline, euphoric builds, driving organ and haunting vocal hook. It's followed by All Night, a deeper, darker roller driven by sub bass, dubby textures and a relentless groove. Flip it over and On Target takes a more trippy turn, riding a warm, bumping bassline with swirling, psychedelic vocals drifting across the mix. Closing things out is The Beat, a percussion-led groover that locks into a hypnotic rhythm and keeps the floor moving.

Cromby extends the Potency family for it's 7th release, welcoming in Trax Unit by way of the Gloria EP. The release is a break neck ride of techno and house alchemy, capturing the spirit of Berlin via LA. Perfectly encapsulating the sound of the imprint, the release marks an exciting new chapter in the Potency story, with a slew of releases planned that will move label head Cromby from producer to curator, growing the roster and developing the sonic identity of Potency into the future.

Berlin based DJ & producer Cromby returns to his own Potency imprint by way of the Mandela Hall EP; an ode to the Mandela Hall in Belfast where he attended his first raves at Shine and went onto become a resident at 18. Four club ready swedgers melding influences from house, techno, electro & strands of UK club to twist the melon.

More bangers from man like Cromby, this time with a slightly darker twist. Support from all the big guns, plays on BBC Radio 1, etc. Don't miss!

Next in the Potency series, Cromby shows his darker side with 3 cuts of his brand of House and Techno.

Better get ready! Next up on Potency's ever expanding catalog of club
ready tracks, Cromby delivers three more cuts for the floor.

On the A side 'Namaste' goes straight in with an off its head bongo lead on top of an infectious groove and bass line that will get any dance floor moving.

On the flip, 'Voyager' a euphoric trance filled ode to the sounds of Frankfurt in the 90's, if you listen carefully you can almost hear your mate telling you how much he loves you over a sweaty dance floor hug! 'Mythology' wraps up the release, a trademark driving acid tool that dips and dives throughout thunderous leads and soaring pads.

For Potency's third instalment Cromby drops some acid on us like a funky trip to a neon-coloured alternate universe where the beat drops harder than a hot potato, and the 303 synthesizer squiggles like a wiggly worm on a funky dancefloor. It's the perfect soundtrack for a time-traveling adventure, where the future is now and the party never stops!