In most any Dungeons & Dragons adventure worth
completing, the hero must come face-to-face with
themselves in some form - a cursed, mystical mirror that
reveals all that our hero is and is not; a reflection in some
Blood River that displays for our hero the monster they
have become; a doppelganger that reveals how much our
hero has changed since the beginning of the adventure.
 So, as their year-long 25th Anniversary campaign enters
its final chapter, Jagjaguwar must also confront their
former self. They’re going all the way back to the
basement of the sushi joint in Charlottesville; all the way
back to when they were just a haphazardly made zine; all
the way back to the original mantra which served at
Jagjaguwar’s early guiding force. The Sentimental Noise
echoing through the caverns of self-discovery is tender
and deafening.
 The label have uncovered new and unreleased work from
some of their earliest friends like Drunk, Manishevitz and
Bevel. They’ve called upon necromancers like Norway’s
Jenny Hval, Jagjaguwar legends Wilderness and
Bloomington post-rock heroes Tammar. Mysterious noise
mongers like Canada’s Wold and Oslo’s Some Nerve have
delivered on their promise to absolutely split skulls open.
There are two loving tributes to Patron Saint of Jagjaguwar
John Prine. And they have unearthed two songs from
Atsushi Miura, who once upon a time allowed founder
Darius Van Arman to book shows in the basement of the
sushi restaurant he ran. He dedicates one song to Darius
and in the other, humorously lambasts the college town he
called home for all those years. Today Jagjaguwar dies;
tomorrow Jagjaguwar is reborn.
 Double LP on metallic silver vinyl.