With their new album, If I Never Know You Like This Again, SOAK has
finally shaken the hangover of their starry debut ‘Before We Forgot How
To Dream’, and the pressures that came with it, hiding in the wings of
their ambitious follow up album, ‘Grim Town’.
Having come up through BBC Introducing at the tender age of 15, before
signing to Rough Trade Records, as well as winning the RTE Choice
Music Prize and The Northern Irish Music Prize, in addition to being the
youngest ever Mercury Prize nominee, SOAK has again and again been
described as “the voice of a generation.”
Showing, from a young age, an intensely artistic awareness of the poetry
of memory, Bridie Monds-Watson, aka SOAK, would incessantly
photograph and video everything, documenting and organising the
material so it was always there for them to revisit. “I always want to
remember exactly how I felt at a certain moment.” Now, at 25, SOAK’s
third album, ‘If I Never Know You Like This Again', is naturally made up
of what Bridie intimately calls ‘song-memories’.
Working closely with Tommy McLaughlin (Villagers), with whom Bridie
has been collaborating with since the age of 15, and armed with
influences from Pavement to Radiohead to Broken Social Scene, they
wrote most of the album together before recording it with the rest of the
band in Attica Studios, Donegal.
Throughout the album SOAK pushes and pulls at melodies, but never
milks their brilliance. Bridie masterfully glides their vocal melody slightly
off-kilter above excitable compressed high hats and flourishing guitar
lines. With the new direction of a grungier, more lo-fi production, the
swooning guitars are given a contemporary pop edge, reflected in the
rich and robust musicality of songs like ‘Bleach’, ‘Last July’ and ‘Pretzel’.
There’s a constant pulsating beat at the album’s centre, propelling it
towards a kind of dewy happiness, like the end credits of a 90s comingof-age film. Bridie’s lyrics move through the songs almost as effortlessly
and they sing them, and the songs when read, read like poetry.
With this album Bridie is, as the title suggests, freezing time in the
pursuit of truth: capturing their life into existence. In the world of ‘If I
Never Know You Like This Again’, a life is lived only because it's
remembered.
