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DJ Support: Gilles Peterson, Sean Johnston, Jaye Ward, Max Essa and Francois K

Limited to 300 copies

Having been long-time admirers of one another from afar, Hell Yeah and Michele Mininni finally come together for Pop Archetypes. It is a multifaceted debut album that collides broken beats, worldly rhythms, jazz, eastern melodies, live drums and much more into one thrilling 15-track opus that arrives on May 31st.

Italian artist Mininni has always had a leftfield take on electronic music and imbued it with rhythms, melodies and instruments from around the globe. He has released it on cult labels like R&S, Optimo Trax, Internasjonal and Curle Recordings but has saved his magnificent debut album for Hell Yeah. It is much more than a collection of sounds he has already explored and instead finds him heading off into all new territory without losing his signature sense of inventive and beguiling rhythm and melody. It is a multicultural journey that takes in heterogeneous styles and diverse influences but distills them all into one cohesive album with its own unique storyline.

Says Mininni of the record, 'I wanted each track to be like pieces of a unique, multifaceted picture, like walking through train cars or progressing through the levels of a video game, all filtered through my own vision and concentrated into 36 minutes. I wanted a pop album rooted in the extraordinary richness of popular music and projected into the future, a continuum where pieces communicate with each other and are received by the ears in symbiotic balance.'

Despite that concept, the album is a spontaneous listen full of surprises, left turns and original ideas that all hold together in thrilling fashion. It kicks off with the tumbling jazz drums and swirling synths of 'Spinning Around Cotton Candy', takes in mellifluous melodic layers and broken beats on 'Golden Room' and 'Slipped Air' casts you adrift amongst gorgeous piano keys and refracted vocals on the suspensory 'Vertigo'. There are jungle interludes with Eastern string melodies like 'Bangkok Tempo', lavish fusions of organic and synthetic sounds on 'Kundalini' and more charming Far Eastern rhythms on 'Muting Cat'. 'Congoflash' brings electrifying cosmic rays to busy hand drum patterns, 'The Magic Of Synesthesia' combines dark amen breaks and bright and uplifting flutes while 'Carousel Of Tears' douses you in watery melodies and celestial pads that awaken the soul.

Pop Archetypes is an adventurous work packed with meticulous and infinite details but all with an overarching narrative that makes it far more than the sum of its parts.

Following a killer debut on Optimo Trax Michele Mininni debuts on R&S with the heavy hitting psych detonation of 'Rave Oscillations'
Hailing from Southern Italy, Mininni's influences run to kraut, post rock, new wave and electronic amongst others, a long time DJ he manages to condense his influences into beguiling productions that come as a welcome breath of originality.
Taking a heavy dose of inspiration from seminal kraut groovers Silver Apples, 'Rave Oscillations' builds from the hypnotic motorik groove and off kilter bass into a pulsing peak time anthem.
On the flip, 'Vortex Stasi' takes things into a more psychedelic direction - dubbed out piano, jittery rhythms and spiralling swathes of guitar blossom into a truly tripped out, squalling, breakneck concoction.
Mininni's kaleidoscopic musical vision is a truly unique proposition, a myriad of different styles and genres deformed under his oblique lens to create sun-drenched space music.

Took a bit of a break from demos and releases after extending the family with a cute little boy, but now we're back with some of the best deep techno and house lined up for you! But first, something completely different.
Michele Mininni hails from the south of Italy and counts everything from post- and krautrock over new wave, house and disco amongst his influences. He's been a DJ for years, but only recently released his debut EP on Optimo Trax in Glasgow. He immediately found himself on the playlists of Beats In Space and Rinse FM. We were literally blown away when he sent us his music and didn't hesitate to release it although it's not what you're used to hear from us. It's hard to describe 'Endless Ceremony'. Epic, but not as you know it. Cosmic, definitely.
For the remix we thought of Rocketnumbernine. Two brothers with releases on Soul Jazz, Four Tet's Text label and more recently an album on Smalltown Supersound. Currently touring with James Holden and Neneh Cherry. Their remix could be described as almost dreamy electronica/idm.
We think this is a really special release. The following people already agree: Gavin Russom, Âme, Ripperton, A Made Up Sound, James Holden, Optimo, Deadbeat... First pressing on coloured vinyl!

To honour the enduring appeal of a great musical rework, Hell Yeah is launching The Art of Remix. This essential new series collects the best remixes from a range of label favourites. First up is Japanese downtempo master Calm with exclusive, never-before-on-vinyl versions of originals by Cantoma, Aura Safari, DJ Sofa’s Dream Baby Dream, Seahawks, Gallo, Yuichiro Kato and more. The release comes with rich liner notes by the authoritative Dr Rob from Ban Ban Ton Ton, and a second volume from Is It Balearic's Coyote will follow soon.

Remixes have always been at the heart of Hell Yeah's output as a way of reworking classic sounds into different contexts, allowing artists to explore outside their usual remit and also to introduce new talents. Clam has long perfected the art with his famously laidback takes on all sorts of Balearic, house, dub and acid under the Mellow Mellow Acid subtitle. He's remixed many a Japanese legend but also a wealth of artists from across the world, and eight of those reimagined gems balance euphoria with solitude on this first volume.

First, his take on Cantoma's 'Way To The Sun' infuses drones and chimes with bubbly acid. 'Sur Mon Balconett' shimmers with Spanish guitar and sultry sax, ghosts of yesterday still shuffling. 'Banana Trance' jolts with breakbeats while taking a Balearic leap into hedonism. Mininn’s 'Vertigo' drifts dubwise, from monastic chants to operatic bursts. Maho’s 'Bakuhatsu' growls dark and sleazy as acid and riffs collide, 'Abysso' floats with strings and sirens in symphony, 'Blue Surround' lulls before exploding with jazz fire and Kato’s 'Kiss of Life' closes with a cosmic, romantic serenade. Calm's The Art of Remix sets a high standard for a series which will soon turn to Coyote and Scandi-house great Bjorn Torske.

Prima uscita per Dischi Spranti. Otto artisti, otto stili, otto tracce inedite da parte di alcuni tra i migliori dj-producer del Salento. L’idea è quella del classico vinile d’ascolto: finito un lato, ci si alza dalla poltrona per continuare il viaggio, alzando magari anche il volume.

Like the parent label, Optimo Trax will release music by new artists and excavate forgotten classics.
Optimo Trax is an offshoot label of Optimo Music for tracks aimed at DJs/dancefloors. Yes, we know there are too many record labels already, but we felt an overriding desire to start another one as so much music that didn't seem quite right for Optimo Music (i.e. music that was specifically designed for dancing) kept coming our way. Like the parent label, Optimo Trax will release music by new artists and excavate forgotten classics.


Michele Mininni is from Southern Italy where he says people are not interested in his type of music so he was forced to reach out to Glasgow where it turns out some people most defintely are. Citing his influences as kraut, post rock, new wave and electronic amongst others, this is his debut release and most accomplished it is too. Lowering the tempo somewhat compared with previous OT releases, Tupolev Love is a sub 100bpm cosmic trancer while Telekomdisko raises the tempo and heads off into sun drenched space territory. The EP is completed by Michele's fellow countrymen, Boot & Tax's great acid-inflected remix of Tupolev Love.