Fifteen years after their first album "Time for a Change", and drawing on the experience of two others ("Elephanz" 2017, and "Rien de personnel" 2023), ELEPHANZ now returns with a fourth album that carries the scent of first loves, the kind you sing from the heart with your hands gripping a guitar.
"Love. Hurt. Repeat." tells, across ten songs, the story of a return to oneself, like coming home after years spent roaming the world, only to realize that everything you needed to understand yourself was already there at the starting line.
To help you understand what this new album makes me feel, I'd like to tell you about my first meeting with Jon and Max in 2009, when I became the band's bassist. Sixteen years ago, I discovered these two young men and set off in their family Kangoo van on my very first tour.
Through our early rehearsals around the piano of their childhood, I discovered their love for pop music in all its breadth, always in search of harmonies and melodies that touch the heart in the simplest way and gently ease your sorrows along the way. With them, I learned to appreciate the mainstream hits I had previously dismissed on principle, and I discovered the demanding art of melody as I listened to them sing about love and friendship through unforgettable catchphrases.
Listening today to some of the songs from their new album, I think back to those two young men with a big-city rock look, shut away in the living room of their family home, talking only about leaving that dull countryside behind to live the big life in the capital (Streets of Rage). What I once took for a kind of revenge against the hostile environment of their adolescence was in fact an almost vital need to find their place among others, to feel understood in order to feel at ease in their own skin.
Today, I find them again with the same guitar and the same inexpensive Juno as back then, but with the confidence shaped by years of concerts, writing, studio encounters, and all kinds of experimentation. The music of this fourth album has never been so close to that of their earliest days, but their voices have been set free. They no longer sing about who they dreamed of becoming, but about who they have always been, their most distant concerns, sometimes even their darkest ones, yet always in search of the light.
It is as if ELEPHANZ had to travel all the way around the world to come face to face with themselves again. There is no longer any shame in being who you are, and it is even the best way to understand yourself, to exist and to heal. To heal from grief and heartbreak, to understand the child you once were and the one who carried them (Mother), to forgive yourself and finally learn to love yourself.
That is what makes this record as sensitive as it is powerful and strikingly truthful. It was written and recorded like a cry, live, in just a few weeks, using the instruments of their beginnings: sharp bass and drums, powerful guitars, and synthesizers that are at times soaring, at times carriers of liberating melodies. The art of ballads remains, as does that of universal pop songs.
There is a beautiful urgency here, the urgency of finding oneself again in order to understand oneself through both pain and beauty, and "Love. Hurt. Repeat." is its most perfect expression.
