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Peruvian cumbia, also know as "chicha", brings together tropical music styles from Colombia and Cuba, Western influences such as 60s beat and psychedelic rock, and mixes them with indigenous melodies from the Amazonian jungle and traditional Andean songs. The result is a unique and vibrant style of music which reverberates with life. Vampisoul's compilation includes tracks by the most important bands of the genre. Peruvian cumbia is currently being rediscovered by new audiences and there exists a thriving club and live venue scene in cities like New York, London and Madrid.
36-page booklet with extensive liner notes in English and Spanish plus photos and memorabilia.

After digging deep into the overwhelming archives of Discos Fuentes and Codiscos in our previous volumes, this third instalment in the series "Cumbia Cumbia Cumbia!!!" comprises a selection of 28 Peruvian cumbia bangers for the dance floor from the deep vaults of Discos MAG, all of them originally released between 1964 and 1987. "Cumbia Cumbia Cumbia!!!" combines well-known classics and rarities that are difficult to find in their original formats. An invitation to enjoy and be amazed, above and beyond ethnographic and academic concerns. The historical origins of cumbia are nebulous and imprecise. The mythology surrounding it suggests an ancient past when Amerindian, African and European musical sounds were mixed together. MAG had released porros since the label was set up, and by 1957 it was already selling records by the Colombian Lucho Bermúdez, a leading figure in porro and cumbia in orchestra format, from Buenos Aires. Colombian cumbia has come a long way in Peru since those years and put down its own roots, just as it has in other Latin American countries. This third volume of the series "Cumbia, cumbia, cumbia" demonstrates how the rhythm has persisted over three decades of Peruvian recordings, ranging from versions by orchestras and ensembles to original cumbias with electric guitars, with lingering echoes of Caracas-born Hugo Blanco, Tulio Enrique León, Los Teen Agers and Amparito Jiménez. These records were played nonstop in the Peruvian coast, mountains and jungle to the cry of "¡que sigue la cumbia!". Double vinyl LP!

This sampler compiles 14 killer tropical tracks for the dance floor, all taken from the vaults of Peru's MAG records, including cumbias to descargas, boogaloo to salsa. Classic songs such as 'Arroz Con Coco' or 'Aprieta (Oye Como Va),' and also obscure recordings like the stunning 'Ritmo Veregua' by Tito Chicoma or the totally under-the-radar -recorded in Lima- 'Mi Son Combinado' by Cuba's legendary Orquesta Revé. MAG will turn 70 in 2023 and is a pivotal label in Peruvian music, mainly focused on tropical rhythms although its extensive catalogue also includes rock, pop and jazz recordings. This compilation celebrates the recent addition of Discos MAG to the Vampisoul family, where the best and most elusive titles from the MAG archive will become available again. MAG has been, since its foundation in 1953, an essential label in the music scene of Peru, allowing the development of the careers of both tropical artists and musicians of other genres. At the head was Don Manuel Antonio Guerrero, its founder, whose name comes from the acronym of the label itself (M.A.G.). In 2021 MAG was acquired by the Spanish company Distrolux SL, owner of the Munster and Vampisoul record labels, after years of previous collaborations in which some of the most emblematic titles in the catalog were already reissued for the international market: Nils Jazz Ensemble, Sonora Casino, Traffic Sound, Al Valdez, Pax_ "14 MAGníficos" is a 14-track compilation that celebrates a new era in the history of the label, now under the Vampisoul umbrella, with a selection of astonishing dance floor-oriented gems. This is also a perfect introduction to MAG, showcasing the amazing musical variety sported by the Peruvian label throughout the years. The comp includes juicy Cuban songs like 'Mi Son Combinado', an outstanding original taken from the extremely scarce LP recorded by Cuba's finest Orquesta Revé for MAG in Lima, and the explosive guaracha 'Tin Marin' by Los Kintos, a group lead by guitarist Pancho Acosta. Also classic songs such as 'Arroz Con Coco' or 'Aprieta (Oye Como Va),' and obscure recordings like the stunning 'Ritmo Veregua' by Tito Chicoma.

The third volume of our "Cumbia Beat" series includes again tracks by the some of the most important bands of the golden age of Peruvian cumbia: Los Diablos Rojos, Los Beta 5, Los Girasoles, Los Ecos, Los Demonios del Mantaro, Los Sander's de Ñaña…
Peruvian cumbia brings together tropical music styles from Colombia and Cuba, Western influences such as 60s beat and psychedelic rock, and mixes them with indigenous melodies from the Amazonian jungle and traditional Andean songs. The result is a unique and vibrant style of music which reverberates with life.