French DJ/producer Simo Cell is gearing up to drop a new 4-track EP on his label TEMET. He reimagines the Blog House/French Touch 2.0 movement, presenting a futuristic evolution of its iconic sound with a distinct Simooo twist and the raw energy of contemporary club music. It's a big day! Meet FL Louis, a (real) puppet designed by Simo Cell and the robotic voice behind the music. Stay tuned, clips coming soon!
Following much love for his EPs, remixes and club sets, the virtuosic DJ/producer Simo Cell’s debut album 'Cuspide des Sirènes' doesn’t disappoint. In fact, it takes things to a whole new level.
With a fantastical menagerie of anthropomorphism, sounds create characters and tools; the mermaid-like Sirens, the mind controlling Octopus and the Magic Conch Shell:
“Have you heard of the legend of 'Cuspide des Sirènes'? This is not a simple tale, but an incredible tapestry woven over many years and through countless wondrous adventures. I will recount the legend as it was recorded in the ancient scrolls.
The album’s story explores the themes of magic, enchantment, charm, and allure, but also personal fears. The protagonist (me) embarks on a quest to find the hidden lake and confront his own demons, in order to understand and master his own power.
The protagonist is armed with a powerful conch shell. As he embarks on his journey, he will encounter Sirens who will teach him various chants. These melodies hold unique powers and grant the main character the strength to confront and overcome any danger that may arise.” Simo Cell
Musically, the LP is a continuation of Simo’s journey that began with the ‘YES.DJ’ EP, with a synthesized/modernized take on noughties hip hop, bass music, trap, ghetto house and ghetto tech – but here he broadens the scope, massively.
Exploring new pathways through magical landscapes, via infused melodies, emo and pop, the sensations are bright and addictive, like a sugar and endorphin cocktail. There’s a screen sheen and video game quality too, sounding like the high-octane score to an action flick from the year 3000, with unimaginably wild SFX.
'Cuspide des Sirènes' is the kind of record to stop someone in their tracks, to ask “what IS this?”, provoking bass face, perplexion, fascination and manic glee, all at once. Not so much organised chaos as intricately-crafted-borderline-unhingement, the album is slightly bonkers, in a very good way. There’s a boundless sense of childlike, unencumbered imagination at play, and an abundance of fun, but there are moments of serious-deep-beat-science for the heads, and introspective passages too.
There’s a lot going on, with detail, layers, flourishes, arrangement, melodies and myriad fresh sounds – but it’s never too much; just a really engrossing listen – the kind that that ruins ones appetite for prosaic, vanilla dance music, rendering such 2D pursuits boring and obsolete.
Ideally, the album is meant to be experienced as a seamless narrative from start to finish, so leave any inhibitions or preconceptions at the door, and let the pied piper of electronic futurism lead you way down the rabbit hole.
Initially releasing on Oscilla Sound, then following up with records on Intramuros and FTD, E-Unity gained wider recognition when Resident Advisor described "post-Livity techno with a dreamy twist, from this promising young Frenchman". His next release – on TEMƎT – saw him inaugurate the imprint with the ‘Duo Road’ EP – four tracks of electronic futurism, jerky rhythms and dubbed-out frequencies.
‘BBB<3’ is an LP of club ballads that echo his influences, ranging from hyper-pop, Latin music, the hardcore continuum and post-dubstep stylings, featuring heavy bass mutations, spacey synths and hybrid rhythmic compositions.
In an uncertain world, E-Unity takes the opposite approach to a lot of contemporary electronic music which is always faster, harder and somehow dystopian. Instead he offers a record filled with sensibility, love and positivity, fighting the evil forces with heart emojis and sub-reinforced sonic weapons.
E-Unity shows extraordinary musicality and eclecticism throughout his productions and DJ mixes. His b2b set with Simo Cell at Positive Education Festival and former monthly residency on Rinse France solidified his notoriety as an adventurous yet thoughtful selector.
TEMƎT was launched by Simo Cell with a mission to release cross-genre electronic music, placing focus on the French music scene, whilst developing collaboration across different artistic disciplines. Previous artists to release on the label are Lolito, Less-O, Second., elise, E-Unity and Simo Cell, plus additional contributions from Low Jack, Peverelist and Skee Mask for their mix cassette series.
