WE RUN THIS News

B-Side is one of the cornerstones of the german Instrumental-beats scene and has been here for a minute. His unique approach for cutting and programming drums made him well known and gave his music a very distinct touch. His last LP came out three years ago and since then he released a number of collaborations with other international producers, rappers and singers. But now it’s time to show the world his interpretation of modern Instrumental-beats. Of course is he a man of the classic retro jazzsound but his record „Inner Life“ is pushing boundaries to the next level. Rhythmical Trap patterns clash with head nodding Boom-Bap vibes. B-Side really took his time. Three years of constant work on the right sound for this album did certainly pay off. This Record takes you on a journey that is not your average sleepy sound. It is hypnotizing and straight up futuristic, both sonically- and productionwise. It just sounds grown up, but in a good way.

He gathered a bunch of his friends for some partial collaborations. Devaloop, TESK, OG Nuage, ØDYSSEE and Flitz&Suppe are really contributing to the whole picture of „Inner Life“.

While the world is busy chasing the right sound for playlists, B-Side made an album that will stand the test of time. Purely good music by an artist that is passionate about his art. He mixed and mastered every single track and also took care of the complete artwork himself with photos shot by Flitz&Suppe. INNER LIFE is released on The Breed's WE RUN THIS Records.

Latin-infused Hip-Hop project by The Breed and Richard Holzmann feat. FLKS, Cy Leo, Kid Taro, Phlocalyst and Franz. Cover photo by the legendary Estevan Oriol (Netflix / LA Originals)

It all started in 2020 when producer The Breed and guitarist Richard Holzmann decided to start their own project called PAPI CHURRO. The two german musicians came up with a unique combination of latin-folk and HipHop Sounds. Almost like a Lo-Fi Beat version of guys like João Gilberto or Carlos Jobim. But also the typical Mexican sounds of Druglord Movies like „Narcos“ are part of their soundcollage. In very short time PAPI CHURRO gained a fanbase and millions of streams on the net. Since all the instruments are played live the songs are not your average Samplebeat but come with some more complex arrangements. But still producer The Breed clearly references those „Chops and Breaks Roots“ on the songs.

Now it’s time for their first full-length LP. El Clásico features all of their recently released tunes but also comes with a bunch of new material. It features a lot of talented guest musicians. Blue-note artists Phlocalyst on some trumpet parts, Harmonica world champion Cy Leo from Hongkong. Lo-Fi producer Kid Taro and Bassplayer and producer FLKS appear throughout the record.

2017 release available again soon, first time through us, last copies. After numerous productions with Xatar, Haftbefehl, Plusmacher, Schwesta Ewa and many more, it was time for the solo debut of The Breed last year. The record entitled The Beauty & The Breed brought Westcoast Vibes into the German beat scene and provided the perfect soundtrack for the summer. Now the new album Sexbox follows up on this. The Breed brings the vibe for relaxed BBQ parties and sunny rides in a convertible. The inspiration for this continues to come from G-Funk and also the classic AON sound shines through again and again, but always stays up to date. The instrumentals are even more mature than on the predecessor and Breedy spins his movie logically further without repeating himself. But instead even more R'n'B influence, even more sex. No classic sample-flip-drum-ready loops, but rather songs that are repeatedly produced out of the box, which through the prominent use of talkbox, live instruments and vocal chops become more than just pure instrumentals. The Breed mixes all these ingredients in a well-considered and dosed way for the Sexbox Cocktail.
The powerful and bass-heavy produced beats make heads nod and spread a real feelgood vibe everywhere.
Matching the artwork Sexbox is released as pink coloured vinyl including a A2 poster for your living room and a mp3 download coupon.