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Apparel Music is the platform, Chevals the protagonist, vinyl the material, end of March 2020 is the period of time decided for the landing of the Frenchman’s first solo body of work for the “lovers dogs” label. “Be Yourself” is the title of the four tracks EP by the artist which, by the headline itself, sounds like a declaration of intentions, an acknowledgement of his qualities as a producer, shaping up four different aspects of his creative attitude in a remarkable musical effort. The EP takes off with the title track which is a perfect display of Cheval’s capabilities when it comes to the art of developing intersecting harmonies and melodies, setting up the perfect ground for a smooth vocal line that keeps on repeating the concept in a hypnotic loop: “just be yourself”! With “Keep On” the Bpm increases to design a beat driven track that winks to northern European rhythmics in an apotheosis of upbeat acid lines, a vibey overlapping of loops we advise against light-sleepers! Side B starts with a more rhythmically classic composition called “Good Good” which is also the last of the three original tracks; here the strings section mashes up with the vocals, as usual expertly crafted by Chevals and again some hints of acid bass line to form a proper dance floor hit. B2 is dedicated to Madcat’s remix of “Good Good”, where the French producer explains his point of view with a more funky oriented version of the track but keeping the essential parts intact. Impossible not to be excited by this EP by the Parisian producer who finally slams his fist on the table in what is his best musical statement so far. Bare with us until the end of March to listen to this pearl.

pparel Music is delighted to welcome aboard one of the most talented house music producers in the scene, Goddard, who’s the protagonist of APLTD012. The twelfth release of the Apparel’s limited catalogue is a brand new 4 tracks EP called “Signals” by the Mancunian featuring a 4-hands collaboration with Harry Wolfman and a remix by Jad & The. Every single track has been chosen carefully since the beginning of the project to make this record a representative work of the artist who perfectly blends his musical knowledge with the label’s imprint. The opening track “Fourth Dimension” is a teamwork between Goddard and the above mentioned Wolfman and is the ideal start with its crunchy, slightly distorted beat, bold bassline and spacey chords and arpeggios, surely a track for the DJ’s out there to play out to a busy dancefloor. A2 is the title track “Signals” and it lowers the heartbeat, displaying all Goddard’s talent on the keys and creating an impeccable fluctuating soundscape of his musical characteristics: the beat is an oscillating, yet solid structure while the different timbres of his synths evaporate and reappear conceiving a dreamy, spacey track. Side B begins with the whimsical chords of “It’s Not So Cold In Tromso” where the artist takes the listener to a brief and intense trip to see the Norwegian northern lights; the track is made by a strong rhythm section and flighty, far-out, harmonies which really evoke Scandinavian landscapes. B2 is a free interpretation of the previous track by the Australian Jad & The who amalgamates a jungle-ish beat to Goddard’s introspective harmonic section telling his opinion on the trip to “Tromso”.

Signals EP will be released the 2nd of December on 12” vinyl and we’re more than happy to welcome Goddard to Apparel Music’s family.