Positive Reaction is a vinyl-focused electronic music label founded by HMEHDI. Rooted between Tunisia and Berlin and looking outward to the global scene, the label aims to build a cultural bridge between North Africa and the rest of the world by spotlighting both local and international talents.
Drawing heavy inspiration from the raw energy of ’90s electronic music, Positive Reaction blends genres such as electro, breakbeat, techno, and especially trance — vibrant, nostalgic, and emotional.
Positive Reaction is more than a label — it is a timeless journey.
Suche:one on one
Positive Reaction is a vinyl-focused electronic music label founded by HMEHDI. Rooted between Tunisia and Berlin and looking outward to the global scene, the label aims to build a cultural bridge between North Africa and the rest of the world by spotlighting both local and international talents.
Drawing heavy inspiration from the raw energy of ’90s electronic music, Positive Reaction blends genres such as electro, breakbeat, techno, and especially trance — vibrant, nostalgic, and emotional.
Positive Reaction is more than a label — it is a timeless journey.
When Omar J Neri sent us the DAT with a white sticker marked with the date “26 January 1996” and some psychedelic drawings, we were quite astonished. Even more so when we listened to the incredible material inside the tape.
In 1996, Roby J was probably at his best, playing constantly in clubs like Insomnia, Imperiale, and Ashram, as well as Alex Piacciafuochi, the mind and owner of one of the studios (Alex Midi Studio) that defined the Tuscan progressive sound.
At that time, Omar J was a young talent building his reputation around the best clubs in the region. It was a fertile period for him, leading to his first release: "Primitive Pulsar".
Roby and Omar’s distinctive leftfield touch can be heard in these two long, slow-evolving, and structure-changing tracks. Truly two steps ahead and forward-thinking!
Unfortunately, Roby left us too soon in 2014. With Omar’s help, we are extremely honored to continue his important legacy and lucky enough to open their archives. More is yet to come… in loving memory of Roby J.
When SW. AKA, Stefan Wust, first established SUED in 2011, their compelling, cosmic and anonymous material struck a rare chord, emanating far beyond the freeform Berlin underground in which it was written. Unknowingly, Los Angelean Oliver Bristow had
established a parallel musical universe, founding the hyper-specific label Acid Test, inviting pioneering artists such as Donato Dozzy, Tin Man and Pepe Bradock to indulge in glorious interpretations of 303 control. Without compromise, these were records that quietly
reinvigorated electronic music.
Some years later, a new label, SWOB, unites Wust and Bristow in a very different landscape. And while it would be easy to transform the purity and integrity of this special alchemy into something like nostalgia, yearning for an alternative culture before
influencers and against algorithms, SWOB endeavours to find inspiration in arguably tougher truths.
“By the mid-90s, the techno scene had already reached a breaking point”, recalls Wust.
“Today, the scene is so highly professionalized that it barely resembles what was once called the "underground. But "underground" was never more than the simple reality that music circulated on cassettes among friends or that dubplates were played at illegal
parties... The consequence of today’s professionalization is the death of the original movement.”
Still, no one can kill an idea. Here, inspired by the “Outside Tekno” or “Outkast Techno” that emerged to subvert even back in the day, SWOB are proud to introduce the tekkNOthing trilogy, a new project from SW. beginning on cassette and culminating later
on vinyl. Some years in development, tekkNOthing first began to take shape during the 2020 global pandemic, when ‘the underground’ quickly began to mean something radically different once again.
“I noticed how everything was accelerating while simultaneously spinning in circles – existing in a kind of creative limbo on a global scale”, recalls Wust. “And that’s where true freedom lies: for artists – in any sense – to consciously engage with this necessity. In
other words, irrationality or nonsense can eventually generate meaning.” While hardly capitulating to the contemporary hammering of techno’s most recent developments, tekkNOthing’s first chapter quickly establishes a frenetic pace; tracks like ‘nuclearFALLoutX’ and ‘paslolESmess’ interlock and unfold at a tempo removed from that typically associated with SW. while ‘euroBSS’ and ‘viscousHEAT’ successfully experiment with a more guttural palette, veering far into a rejuvenating and previously uncharted leftfield.
A resolutely human endeavour, the music of SW. is nonetheless written and recorded in the looming shadow of AI, whose free-form adoption of pop culture, hip-hop and techno reminds Wust of “when photography emerged in the 19th century... painting was no
longer bound to naturalism. Similarly, music today is no longer bound to fixed standards – through AI, it can become truly free.”
If not in competition, than taking inspiration from this landscape of new opportunity, tekkNOthing diversifies further with eight unpredictable tracks across part II, taking in stuttering machine-funk on ‘crAMPDUNK’, a freeform organ jam via ‘sonicENdo’ and the
inexplicable piston-percussive, post-punk exotica heard on ‘poorTENOOR#a#01’ DJs with dual cassette decks skills might even find function in the more overtly floor-focused ‘DU ¨NEhowSE#1takeÄ’ or ‘lookLOOK’.
The times may have changed, but the promise remains simple; more music, more freedom.
Yore returns with an unusual one for us. This first EP by Ross Alexander is more Techy than what you would expect on Yore – However, its still somewhere between the slim lines of House and Techno – more Techno in a Detroit way. Well, Ofcourse – what else would it be, right?
All four tracks are ready for your dancefloor – so grab yours, as these very limited copies, will be gone in no time.
Strictly limited to 200 Copies worldwide (no repress).
Scruniversal's sub label Tunes Delivery invites Moscow scene veteran Leonid Lipelis to don his Beard In Dust moniker for their third instalment, one which dips into various different eras of dance history for inspiration. There's a distinctly late 80s feel to opening tune 'Music of the U', complete with sampled bell stabs and the kind of beats that wouldn't be out of place on an S'Express or early Coldcut house affair. 'The Armenian Break' and 'City of Love' look back even further, back to the female-fronted disco efforts of the 70s, the latter adding a touch of Balearic flourishes. 'Abstractish P' circles around some serene arpeggios, with rave whistles and, as it progresses, twisting guitar notes, lending it an individual air, while closer 'RoRyaRe' nods to ExCel-era 808 State with some nice bleepery before settling into more progressive headnodding territory and some distinctive synth play.
Each release from the label follows a spiritual trajectory, inspired by the chakra system. This third EP is dedicated to the solar plexus chakra, symbolizing self-confidence, action, and connection to one's inner power. Its name, "Chiron Key", refers to the Chiron key in astrology, associated with healing deep wounds and resilience.
This vinyl-only EP features four deep, hypnotic, and percussive tracks, crafted for both dancefloor energy and immersive listening. It brings together a mix of international and emerging artists:
* Luca Ruiz
* Cakkou
* Monile
Minority Retort returns with My Kicks, their second EP, following a well-received debut last year. Part of a new wave of Brazilian artists, the duo continues to develop their sound with this release. It also marks the launch of Sinapse Records, a label founded by one of the duo’s members to share their music and support emerging talents.
Marseille's own Durite, label helmed by FaF, returns with its second Various Artists compilation, diving deep into a two-part sonic journey. One side taps into the hypnotic rhythms and rich textures influenced by Middle East sonorities, while the other ventures into Asia, blending psychedelic Japanese & Chinese samples with a heady, trippy vibe.
On the roster: a trio of French talents — Crane de Poule, Blinkduus Dischetto, and Pagenty — plus a standout contribution from Italian producer Nativo, whose infectious grooves just keep getting sharper.
This third volume of RAVEBREAKERZ presents again four banging anthems! Signed by Sunil Sharpe (on RAVE OR DIE 07 with Umwelt), LPV & Umwelt aka Dystopian Attack, Formshift, Ramel featuring Jeune Lord, here is the new ecclectic but never boring compilation mixing big names and new names for one of the best uncompromised crazy techno-rave-trancy sounds tinted with raw french hip hop roots !
- A1: Intro
- A2: Heavy Heart Feat Skrillex & Fireboy Dml
- A3: Purple Kawasaki
- A4: G Class Feat Gue
- A5: One Round Baby
- A6: High Rolla Feat Marco Carola
- A7: Just Do It Feat Carl Cox
- B1: Blowin' Up
- B2: Juice Feat The Martinez Brothers & Trinidad James
- B3: Ice Cold Dealer Feat Haftbefehl
- B4: Megalodon
- B5: Road Runner Feat Carl Cox
- B6: Designer Kidz Feat 1Up Crew
Loco Dice kündigt sein viertes Album „Purple Jam“ an: Mit 12 Tracks und einer Fülle hochkarätiger Kollaborationen unterstreicht er die ständige Weiterentwicklung seines Sounds und die erfolgreiche Verschiebung von Genregrenzen.
Loco Dice ist eine absolute Legende und einer der einflussreichsten Charaktere in der elektronischen Musikszene. Seit Beginn seiner Karriere hat er seinen einzigartigen Genre Twist aus House & Techno mit starken Hip-Hop Einflüssen etabliert. Von den Anfängen als Hip-Hop-DJ in Düsseldorf bis hin zu Residencies in den legendären Ibiza-Superclubs wie Circoloco im DC-10 und Amnesia Terrace sowie im Space Miami in den USA war Loco Dice immer für seine Fähigkeit bekannt, tiefe, introspektive Sounds mit energiegeladenen Tracks zu mischen.
Das enorm hohe Level und kreative Spektrum dieses Albums wurde bereits mit den ersten Single-Auskopplungen zementiert: Auf „Heavy Heart“ mit Skrillex & Fireboy DML, „Road Runner“ mit Carl Cox, „Ice Cold Dealer“ mit Haftbefehl und „Juice“ mit The Martinez Brothers & Trinidad James sammeln sich bereits Millionen an Streams.
Das Album erscheint als farbige 1 LP (180 Gramm).
Bomj Diego had one simple dream – to spend a lazy summer weekend at his friend’s dacha, kicking back in a plastic lawn chair, sipping on Ovip Lokos, and letting the world spin as slowly as the rusty ceiling fan in the old guest house.
One Friday, he finally got his chance. He loaded up a plastic bag with a few cans of Ovip Lokos, an ancient Bluetooth speaker, and a single flip-flop (he’d lost the other one in a heated game of dominoes the week before). But as soon as he got off the train at the dacha station, Diego realized he had no idea where the actual dacha was. No address, no signal, just the distant sound of a chainsaw and the smell of freshly cut grass.
Undeterred, he followed the smoke of a barbecue like a hungry wolf. After an hour of wandering, he stumbled into a random backyard where a group of old timers were playing cards around a makeshift table. “Ah, Diego! You made it!” one of them shouted, raising a can of Ovip Lokos. Diego had no idea who the guy was, but he immediately sat down, cracked open his own can, and joined the game.
Hours later, as the sun dipped behind the trees and the mosquitoes started their evening shift, Diego realized – this wasn’t his friend’s dacha. In fact, it wasn’t even the right village. But the old men insisted he stay for shashlik, and as the Ovip Lokos flowed, Diego figured, “Eh, close enough.”
He never did make it to the right dacha, but sometimes, it’s the wrong turn that makes the best story.
One And Only opens up yet another chapter in Reznik & Mikesh’s collaborative efforts on Keinemusik. And what a nicely written chapter it is. The boys are laying down what might be their most heartfelt material to date, with an original version that is drafted in rather classical song structure—a yearning piece graced with string and piano arrangements, and most notably: Mikesh’s vocals.
The club mix on the other hand picks on the original’s vibes and translates them into a more functional, but still deeply fervent peaktime weapon. Both tunes have been road tested by the Keinemusik crew over the last months and generated some serious collective emotional release and ID requests alike.
For customers of the Rush Hour shop, this item ships for its may 23rd release date. Any items ordered along with this will ship then also
After five years spent largely confined to the United States, Ron Trent is set to return to global touring in 2025. To mark the occasion, he’s partnered with Rush Hour to release Lift Off, a brand-new album of music recorded at different points over the last decade.
Arriving almost 35 years since he wowed the world with his game-changing debut, the Afterlife EP, Lift Off was inspired by Trent’s desire to ‘let the imagination speak for itself’ while exploring the diverse influences that have shaped his unique musical perspective. A departure from his previous album, 2022’s downtempo masterpiece as Warm, What Do The Stars Say To You, the 10-track set features a mixture of epic instrumentals, inspired collaborations and vocal cuts whose music was written with certain singers in mind.
While it features music that ripples with the experienced producer’s familiar aural trademarks – rich rhythms, warm chords, impeccable instrumentation, inspired arrangements, and lashings of heady hand percussion – it also consciously explores a variety of sounds and tempos, in the process blurring the lines between dance music’s past, present and future. It’s a vision, in his words, of what dance music can become.
For proof, check the five impeccable cuts on part one. There’s the tactile, Wally Badarou-inspired wonder ‘Hot Ice’, the mind-soothing chords, lilting synth-strings and samba-soaked percussion of ‘Woman of Color’, the warming deep house jazziness of ‘Jazz Funk’ and the restless, far-sighted brilliance of ‘Sexstrology’, where relaxed electric piano solos dance atop an infectious, locked-in dancefloor groove.
Best of all though is Leroy Burgess collaboration ‘Let Me See You Shining’ – an inspired musical meeting of minds that cannily fuses Trent’s signature deep house sound with the soulful, vocal-driven brilliance of the New Yorker’s iconic boogie-era work. Even by the two artists’ dizzyingly high standards, it’s a very special song.
Presenting a massive EP from a rising talent in our thriving scene: Mtty makes a powerful debut on ABS with three original club-ready weapons, tried and tested on the dance floor.
Adding to the excitement, the highly acclaimed Tiago Walter delivers a fresh twist on Mtty’s A1 track, The Jammed Elevator, with a high-energy UKG-inspired remix.
Sydney-based Mtty brings his distinct sound to this release, cementing his promise to be at the very core of our wonderful music scene.
At Addition by Subtraction, our mission remains unwavering: to spotlight the finest artists from across the globe. While our signature sound continues to evolve with the times, one thing stays constant - our relentless passion for discovering and supporting groundbreaking talent.
Two IDM icons, Roel Funcken and exm come together on Science Cult for an LP that is nothing short of alchemy. Flyphel feels like a living, breathing entity — an intricate fusion of sound that shifts between the mechanical and the organic. Each track unfolds like a story told in textures and tones, with Funcken’s razor-sharp precision meeting exm’s ethereal abstractions. You're not just invite you to listen, you're pulled into its world, where every detail reveals something new on repeat visits. This stunning release arrives as a 2x12" LP encased in a beautifully printed outer jacket with matching inner sleeves featuring paintings by Roel Funcken, making this as much a visual statement as an auditory one. With their combined expertise in sound design and their shared commitment to pushing boundaries, Roel Funcken and exm have created something that feels both timeless and ahead of its time.
It was less than a year ago that Italy-born but Denmark-based musical artist Alex Puddu released his latest album Deliria, an enticing blend of erotic disco, soulful grooves and electronica inspired by Italian pop music of the late 70s / early 80s, which went on to enjoy extended radio play across the globe including on BBC 6, NTS, KCRW, and national Spanish station Radio 3, to name a few.
But it wasn’t long thereafter that indefatigable groove purveyor Puddu travelled back to Rome for a new musical adventure, heading straight to The Sound Work Shop, the recording studio of legendary Italian composer Piero Umiliani, where he recorded the 10 new tracks that are included in his latest musical opus, Professione Reporter, another funky and soulful adult-oriented disco-pop album entirely sung by himself in Italian.
Professione Reporter tells the story of a photo reporter who travels the world following and stalking rich recently-widowed women whose husbands died in mysterious circumstances. Attracted by their charm and wealth, our protagonist transforms himself into a gigolo, becoming a dedicated lover-boy to these rich sugar mamas and a slave to the sweet life, going so far as to become an accomplice in their criminal plans to ensure the inheritance of their dead husbands.
Once again Alex Puddu has hit the mark with a collection of polished and ear-friendly grooves that tell the alluring story of a private eye embroiled in a web of love affairs, wealth and deceit, evoking images of satin sheets, champagne and dim lights set against the backdrop of one of the most hedonistic decades so far.




















