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The Persuasion Channel – Being exposed to the media’s efforts to manipulate us day by day, we constantly loose control of our liberal opinion-forming. In this connection the television as „Persuasion Channel“ plays a significant role: „Call us immediately… only a few copies left… this unique offer… exclusively for our best clients… recommended by experts x or y has changed my life… therefore I can really give advice to all of you… “ Or more subtly in terms of deliberately chosen dialectics belonging to a reporting, that comes objective at first sight.