House Vinyl New Releases - News

The second release from Mirror Vinyl Series is out with four producers from four different South American countries, four dancefloor useful tools. Sudaritmo EP moves beetween electro, U.K. tech house, breaks and deep house, this new EP from Argentinian label brings a variety of tracks for every moment of the night.

One day early in the global lockdown, Frédéric Blais scribbled four words on a Post-It note and pinned it up in his studio. When he headed to a studio in the mountains north of Montreal to start work on his fifth album as Fred Everything, those words went with him. They would not only provide inspiration during two weeks of isolated music-making, but ultimately provide the subsequent album with its title: Love, Care, Kindness and Hope.

Those sentiments – a positive mantra during a period of personal and collective vulnerability and isolation – resonate throughout the album, a gorgeously warm and beautiful affair that counts as Blais’s most personal, musically expansive, mature and sonically detailed set to date.

While each of the tracks began as a rough sketch laid down during Blais’ retreat, they evolved considerably over the months that followed. Blais reached out to a handful of carefully selected guest vocalists and collaborators, including Stereo MC’s, Robert Owens, Sapele, James Alexander Bright, Wayne Tennant, string arranger Pete Whitfield and multi-instrumentalist Finn Peters. He also lent his voice to several tracks, a first in a career that stretches back to the 1990s.

The results are magical, with Blais not only offering subtle variations on his own trademark deep house sound, but also nods to complimentary music styles and classic electronic albums from the late ‘90s and early 2000s.

Naturally, much focus will fall on the album’s high-profile guests, whose contributions work perfectly with Blais’ cultured dancefloor electronica and soul-soaked broken house grooves. Robert Owens – “the voice of house” himself – expertly delivers lyrics full of compassion and reassurance on recent single ‘Never’, Sapele infuses ‘A Long Time Coming’ with lashings of soulful spirituality, and UK hip-hop/soul legends Stereo MC’s make their presence felt on the subtly Latin-infused dub house excellence of ‘Soul Love’.

Then there’s ‘Breathe’, where UK singer-songwriter James Alexander Bright and backing vocalist Wayne Tennant rise above punchy broken house beats, Blais’ trademark square-wave bass and Pete Whitfield’s swelling strings on ‘Breathe’. By the time kaleidoscopic, sun-down breakbeat brilliance of ‘A Good Day’ arrives to draw proceedings to a close, you’ll be overflowing with Blais’ “love, care, kindness and hope” – just as he intended.

London’s SlothBoogie records welcomes Subjoi to its roster with his four-track ‘Reflections’ EP.

Hailing from Warsaw in Poland and now residing in Adelaide, Australia, Subjoi has been gaining steady traction in the House scene over the past five years, racking up releases on the likes of clipp.art, Shall Not Fade’s Lost Palms sub-label, Lobster Theremin sub-label Distant Hawaii and 13th Hour amongst others. Here we see him joining the roster of SlothBoogie Records with some more soul-infused and sun-drenched house cuts.

Up first on the EP is ‘At A Time’, seeing Subjoi lay down an amalgamation of disco string, brass and vocal samples atop a swinging drum groove, dynamically evolving with filter sweeps and a loopy feel throughout. ‘Gone’ follows next and employs more classic house tropes courtesy of a bouncy piano line, robust drums and hooky vocal chops.

Opening the B-side is ‘What You Do’, shifting things aesthetically to 2-step drums alongside airy stab sequences, bubbling synth melodies and processed R&B style vocal lines. ‘Sapporo Nights’ completes the EP next on a deeper tip, journeying through hazy string lines, warm bell chimes, heavy doses of sub bass and stripped-back, bumpy drums.

The original soundtrack to the ‘party after the party’ reaches a huge milestone with the landmark 10th edition, with over 40 tracks and remixes on the DJ mix from the likes of WhoMadeWho, Kölsch, Nina Kraviz, Scratch Massive, Oliver Koletzki, Cari Lekebusch & Joseph Capriati, ARTBAT & Dino Lenny. Full of ambient soundscapes, teutonic techno, sublime vocals, melodic breakbeats and progressive gems that all blend together for a delightfully twisted adventure.

Over a year in the making straight from the depths of Dorset, MUSH TRAX is bringing the naughty four to the floor cuts for all the mushes and mushettes. Footprint setting the energy with his speedy g debut 'Light it up', certified badboy Dunman with his first vinyl appearance will test the bassbins with 'Hot', and for good measure we've got the elusive Ash Brown with a weighty piece of breaksy techno 'Whompa'. 'Ave some of that me chavvys!!

Irlam's dastardly duo are back with another bonza bucket of bass, breaks and badness as they fire up Studio Krust for another high octane session.
Sure to top the Fairground charts and further enrage the Hell's Angels, 'Synthetic Stupidity' sees the pair unleash their full force unabashed, as they hit a purple patch full of new found and frankly quite surprising productivity (rumours of a European-wide sputnik shortage are the likely catalyst).

Fractionally distilling their many collective years of dance music experience into 12 refined pieces of advanced club kinetics that skirt between the syncopated intricacies of breakbeat science and maxed-out 4/4 propulsion.
More hyped-up vox & frantic sampling, more tension, tons of one-finger keyboard melodies, and - as usual - moments of sonic tomfoolery to flummox the assumers.
With their drug debts paid off and a forced clarity of mind, 'Synthetic Stupidity' is a more expansive, deeper and unhurried project; allowing Bosco and Metrodome the space and time to truly deliver the zenith of their sound.

This, is DJ ABSOLUTELY SHIT!!!

Foehn & Jerome. The duo that does what duo's do best. Born in Austria and based in Berlin, Fabian and Christopher not only produce together, but also perform as a DJ team and run their own label entitled "Perfumed Freedom".

Flying into the new year with the return of The Southside Surgeons - the production team of WeeG & Si Cheeba on the “Echo-Labs” sub label (for collaborations in the Echo Chamber) - with another double header of clubwise 45 action

The A Side “Calling All Dancers” drops a Cosmic-Afro-Boogie sound laced with funky breaks - coming on like Dexter Wansel -vs- Manu Dibango - with a mid 1970s club feel and subtle up to date production.

It certainly lives up to its name, as a rallying call for people to hit the dancefloor, when it’s recently been aired on Test Press up and down the country !

The flipside “Follow Me…” takes you to a late 1970s Brasilian Block Party with a variation on a familiar bass line, cut up with brass stabs and old school rap vocals. It’s proving to be a great party starter with its head-nodding groove and funky chants.

Dream Sonic Research kicks off its self-titled imprint with a debut release of four tracks crafted for forward-thinking dancefloors. Ethernal Horizons opens with deep techno textures, 303 acid squelches and immersive ambient layers. Alchemic brings a vintage mood, a straight-to-the-point melody and ’80s-inspired snares, delivering a hard-hitting, dancefloor-ready cut.

On the flip side, Bleep Systems fuses Italian-progressive basslines with UK-style bleep rhythms, before the closing track Information Superhighway drives into faster territories, offering precise, hypnotic tools for movement. A first step for the artist and the label, and a clear statement of intent.

With over 20 albums under his belt, John Beltran returns to his much-loved Placid Angles project with one of his strongest albums to date. Years of experience have brought a deep focus and awareness of textures, space and emotion that reveal a producer at the top of his game.

From the sound of slowly moving mountains that is the title track "Canada" to the breakbeat-laden "Hero BK" and collaborations with Sophia Stel, Tom VR, and Yussh, it's easy to hear why this album is special.

Beltran notes, "Everything from the scenery to the people just made sense, so I decided to dedicate this record to them and that beautiful country." He adds, "I think you'll hear a little bit of all of the Placid records in this one. I encapsulated what the project has always been and will continue to be moving forward."

On "Canada", the past is present in a joyous way, a record full of emotion and ambience connecting nostalgia with the now.
"That's what Placid Angles is," Beltran says. "A peek back into that wonderful era of music."

Picking up where the Atonement Selected retrospect from last year left off, more previously CD-only material from the extensive Atone archive has been added. Aimed a little more at the dancefloor, the tracks on this twelve faultlessly maintain the balance between the Dubby and loved up House spirit that Atone embraces so well. Artwork by Allsizes.

Following the success of his ‘Love Dub So’ EP, Nick Barber’s Doof project returns to Mysticisms, delving back to his earliest recordings of his ground-breaking Trance project, presenting tracks from his previously cassette only release ‘The Love Mixes’.

A youth that had captured the psychedelia of Pink Floyd, Gong, Hawkwind and on to Psychic TV, as a self-taught guitarist, his first trip to India and Thailand in 1989 and witnessing the early electronic dance music at the Full Moon parties, had seemed rudimentary in nature compared to musicality of psychedelic rock.

Returning to England, the electronic / rock crossover of The Shamen’s ‘Progeny’ parties – featuring DJs like Paul Oakenfold and Mixmaster Morris with the live acts of Orbital and Ramjac Corporation – offered something new that turned his head, before finally finding his crew in the legendary squat / underground Pagan parties. There, residents Lol and Yaz first played the new electronic Trance sound, introducing Barber to the music of Eye-Q, Dance To Trance and the hugely influential Pete Namlook.

Recorded between 1990 – 1991, while living in Cambridge to study Philosophy, these are the first versions of tracks that formed the basis of his debut EP on Novamute, in 1993. Working with minimal equipment – an Akai sampler, Roland monosynth, Yamaha delay pedal, all sequenced on an Atari black and white PC and single MIDI output and then recorded straight to an 8-track Tascam cassette multitrack – the exuberance and rawness of the music are full of the excitement and naivety of youth.

Never intended for public release or initially even as a demo, Barber would play the music off the Tascam multitrack for friends at after parties. Dubbing a handful of cassettes himself and personally drawing the covers, around a dozen cassettes were handed out to mates. Eventually one copy found its way to Mute Records, who were looking to launch their dance offshoot, Novamute. Re-edited mixes of Gift Of The Gods and The Nagual appeared on his debut EP and history was made, before Doof went on to release for luminaries like TIP Records and Dragonfly and a career touring the globe was launched.

Remastered from the original tapes, this EP offers a snapshot of that time, the energy and joy of these early recordings is clear and overwhelming. Where Ambient, House and Techno met the birth of electronic Trance that truly stand up some 30 years later as originals then and now.

Trance The Mystery.

Cedofeita Records returns with CDFT004, a limited run of 150 numbered 12”s cut for DJs who like their records to do the work: five tracks across house, electro and breaks, sequenced with a clean sense of tension and release. Based in Porto, the label stays close to a simple rule — not where artists are from, but where the work happens. These tracks were written and shaped while the artists were living in the North of Portugal, tied into the local circuit and its night-time pace.

Miguel Rendeiro opens with “Love Me Too” — direct, fast and warm at the bottom end. Mike Morales follows with “Outta Shine”, modern and controlled, built on crisp rhythm and a steady forward push. On the flip, Bruno, Erp & Rompante hit heavier with “Parking Place” — bold stabs, sampling grit, room-holding weight. Sector Relay shifts the colour with “Social Distortion”, stripped electro pressure for late hours. Tasc’oTau feat. João Pedro Dias closes with “Magnificent City” — liquid break swing and soft detail, a final chapter that resets the room without losing the thread.

Petre Inspirescu returns with a four-part suite of mesmeric, long-form compositions. Spanning two 12" records, each track occupies a full side - unfolding with the patience and precision of serialist structures. Drawing from minimalism and contemporary classical traditions, this is introspective electronica in its most refined form - hypnotic, elegant, and quietly expansive.

Third release for the Limited Label BeBop.

Das Belfaster Duo Bicep veröffentlicht sein heiß ersehntes zweites Album, „Isles“, auf Ninja Tune!

Zwei Jahre in Arbeit, erweitert „Isles“ die kunstvolle Energie des 2017 erschienenen selbstbetitelten Debütalbums von BICEP und vertieft gleichzeitig die Klänge, Erfahrungen und Emotionen, die ihr Leben und ihre Arbeit beeinflusst haben. Sie beschreiben „Isles“ als „eine Momentaufnahme“ ihrer Arbeit in dieser Zeit, wobei die Stücke so konzipiert sind, dass sie sich in ihren verschiedenen Durchläufen von der Aufnahme bis zur Live-Show und darüber hinaus entwickeln.

Der weltweit beliebte Sound von Bicep entstand, als ihr eigener rasanter Aufstieg im Musikbusiness begann. Nach dem Start ihres legendären FeelMyBicep-Blogs im Jahr 2008 entwickelte sich ihre simple Website, die stets neue Italo-, House- und Disco-Juwelen aus der Musikgeschichte präsentierte, zu einem durchschlagenden Erfolg, der regelmäßig über 100.000 Besucher pro Monat verzeichnete. Nachdem der Blog ein Plattenlabel und eine Clubnacht hervorgebracht hatte, wurde das Duo mit begehrten DJ-Sets, die die musikalische Vielfalt ihres Blogs widerspiegelten, auf die internationale Bühne gehoben. Nach den Erfolgen mit Produktionen für Throne of Blood und Aus Music wurden Bicep 2017 bei Ninja Tune unter Vertrag genommen, wo sie im darauffolgenden Jahr ihr umjubeltes, selbstbetiteltes Debütalbum veröffentlichten, das einen Top-20-Einstieg in die britischen Charts erreichte und in der Groove schaffte, was in der langen Geschichte des Magazins noch kein Release bewerkstelligen konnte: sowohl die Kategorie „Album des Jahres“ als auch mit „Glue“ die Kategorie „Track des Jahres“ zu gewinnen. Titel wie „Opal“ - und der bald folgende Four Tet-Remix - sowie die eben erwähnte Lead-Single "Glue" mit dem von Joe Wilson entwickelten Video wurden 2017 zu Meilensteinen der elektronischen Musik, wobei letzteres vom DJ Mag ebenfalls zum „Track of the Year“ gekürt wurde.

2026 Repress

The upcoming second release features a two-sided EP, showcasing emerging Brazilian artists. On one side, we have KAIR, known for his distinctive fusion of electronic music with elements of Brazilian Funk from the early 2000s. The other side features Raf & Rod also known as Rafael Delgado and Rod J, presenting two tracks infused with house music vibes reminiscent of the deep, electro, and funky styles of yesteryears.

Additionally, the second track on this side captures the essence of their homeland with strong cultural references, maintaining a similar atmospheric feel.

On April 7th electronic luminary Nathan Fake presents the new longplayer ‘Crystal Vision’ on his own Cambria Instruments imprint, which features collaborations with Clark and Wizard Apprentice.

This is music for music’s sake – recorded without angles, agendas and themes – so Fake was free to simply continue honing his craft and express himself non-literally. Aptly titled, there’s a clarity of execution and ambition, and a peak effectiveness to the record that just sounds right.

Continuing to set a personal bar higher and topping his own best, the mark of master craftsperson is everywhere, but that doesn’t mean it’s polished; There’s plenty of rawness evident, with spiky sonics keeping ears on high alert – full of endorphin-flooded rave energy.

Following a short, scene-setting ‘Arrival’ – a simple major chord arpeggio played on a Jupiter 6 which sounds like curtains opening at dawn, things begin apace with ‘The Grass’, which hurtles like a precision-tuned bullet train through Arctic tundra. The undulating effect of compression is emphasised by the classic techno trope where 2 rhythms jar yet interlock, creating an exquisitely disorientating strobe-like flutter. On the track’s guest, Fake comments, “I fell in love with Wizard Apprentice's ‘I Am Invisible’ and felt our musical styles were similar. Their vocals are smooth and clear and sharp at the same time. They’re like a calm within the storm.”

Inspired by Italo disco but sounding wholly alien and futuristic, ‘Vimana’’s fizzing buzzsaw arpeggiated bassline, popping snares and bright whirling melody are equally an electro trance melange, with an effervescent major chord Arp that kicks in midway.

Reminiscent of what used to be called ‘funky techno’ but with sparklier sounds, ‘Boss Core’ blinds like sunshine bouncing off ice. Using his trusty Boss DR550 drum machine, and inspired by Autechre's ‘Vose In’, the track peaks by reaching that melancholic/euphoric axis for which he is loved.

With chugging slow breakbeats not a million miles from Board Of Canada or trip hop, ‘Crystal Vision’ rolls along, with the melody opening up, revealing more hidden notes as it progresses, building into a fractal, kaleidoscopic mosaic.

An emotional outpouring with serotonin surging through the circuitry, classic breakbeats and layers of lazers, ‘Bibled’ has all the hallmarks of a classic. This is a bonafide festival-set closing, hugging-your-mates, moment – or, with its guitar solo, “a power ballad” – as Nathan calls it.

A minimalistic moment of calm midway through the album, ‘CMD’’s gently comforting dreamscape is conjured with FM stacked and detuned sine waves which are left to breathe, whilst the chunky Chicagoan house jack of ‘Hawk’ brings to mind classic Relief records, but even more detuned and wibbly, and laden with synths.

As the title suggests, ‘Amen 96’ is in Fake’s own words, “me having a go at jungle. I grew up listening to it, and I remember as a teenager it sounded like the most intense and otherworldly music ever. It still does. This track is an experiment to see how my melodic style works against amen breaks”. Closer to the braindance end of the spectrum than ‘proper’ jungle (and all the more interesting for it), Fake channels the spirit of Squarepusher but makes it his own, brimming with melodious twinkle.

A collaboration with Nathan’s close friend and genuine musical hero Clark. ‘Outsider’ finds this dream team alchemising pure gold that’s bigger than the sum of their parts. Skittering, intense, far-reaching end epic, the pair close proceedings on a grandly dramatic note. In 2020 Nathan released the album ‘Blizzards’, which was described by The Quietus as “his best work”, and “his best LP yet” yet by Resident Advisor. The equally well received ‘Blizzards Remixes’ EP which featured Afrodeutsche and Irene Dresel followed in 2021, as did a nationwide UK tour.

An in-demand remixer, Fake has added his magic to tracks by Radiohead, Clark, Perc, Jon Hopkins, GoGo Penguin, Dominik Eulberg, Christian Löffler and Damian Lazarus, working for labels including Ninja Tune, Domino, Warp, Blue Note and Kompakt.

2026 Repress

Roses are red
Violets are blue
Sweely presents "Bring It On"
Coming to a dance floor near you.

Out Valentines Day 2023

love, global swing

We Keep Livin’ For Today

Arno (aka Einzelkind) starts a new series for his own productions and collaborations.

First release with Dj Dope from Brooklyn. 4 crunchy bites. Your eardrum says Dankeschön.

4 Killer Cuts. First time on Vinyl and in Stereo. Keep it real !

Dan Andrei comes correct with his first solo outing on Pressure Traxx. Timeless electronic music of the highest order.

10 Years Pressure Traxx. 10 Years of genre defining tracks like Suciu – Dusintors, instant classics like Ricardo Villalobos – Wispa or Dj Sneak – 3d Print. Forgotten gems like Nail – Sentipede or Transparent Sound – Punk MF. Now we celebrate 10 years of Pressure Traxx with a big compilation.

The 4 x vinyl box will be released in September and we are looking forward to share it with you.

Disco Volante is a new imprint created by Laila Moshiri (aka Laila), curator of the Disco Volante show on Ibiza Global Radio, aimed at merging different cultures, styles, personalities and their unique music frequencies.

The imprint's first EP - Aston Martin - is the result of the beautiful collaboration between Dandy Jack & Laila. Pursuing an intrinsic desire to flirt with deep and sensual music, Martin and Laila created a collection of tracks that span a multitude of genres, from laidback minimal to Detroit-tinged deep house.

After a long hiatus, Rotate is back for its 8th release. "Inner Space EP" by the duo Abé & Lowris as Labello is a three-track 12-inch with a strong focus on psychedelic sounds, warped vocals, hypnotic synths and finely-tuned drum programming.

Like yin and yang, both tracks on the A-side of the EP display exquisitely opposed tones crafted for distinct dancefloor moments. The bright, funky and appropriately named 'Goodtimes' stands very different from the dark, cinematic and thrilling 'Invisible Red'. Still, ensembled, they serve as a statement on the raw potential of sonic hypnotization, where shuffling grooves, wacky melodies and cinematic atmospheres work together to set the dancer's minds into a seemingly perpetual state of flow. B-side's extended cut 'Pkaila' is one of the deepest arrangements here, reminiscent of the golden age of techno minimalism where dancefloors needed little more than a rolling groove, shuffling drums and impeccable sound design slapping from its sound systems.

Bandcamp buyers also get "FCT", an exclusive downloadable bonus 18-minute jam that further showcases Labello's explorational side, rounding off "Inner Space" in a delightfully varied manner.

Southern Exposure is proud to present the debut solo EP from Mike Midnight. Angel Hours was originally self-released digitally but has been lovingly pressed on heavyweight vinyl for the first time with design from Jeffrey Annert.

Angel Hours current rise felt like it was imminent from the first listen, with contributions from Noa (Voice Actor/Stroom) and 3NDLES5 (Low Life). Mike’s production across the release feels akin to 90’s artists like I:Cube, Thievery Corporation or certain Weatherall moments. The heavenly references are well deserved with multiple moments on the release feeling truly divine, whilst others take a low-lit and alluring feel. Mike Midnight feels singular in the Australian music landscape, like a mix between the best parts of Paul Mac, Single Gun Theory and Ian Eccles-Smith.

Angel Hours continues the lineage of Australian music breaking through to international recognition with the release becoming a mainstay on NTS Radio, breakfast show host Flo Dill dubbing it “music that when listened to at night makes you feel unstoppable.” Remastered by Corey Kikos (Sleep D/Butter Sessions), the balance of each track of downtempo bliss feels like you’re not only unstoppable but weightless.

Big thank you to Theodore, Mitch, Jeff, Mon, Noa, my friends, family and all the collaborators for their continued patience and support.

Comes in limited 180 gram black Vinyl

Trippy Journey presents Dollar Cat EP — a cosmic musical adventure dedicated to the memory of Dollar, the beloved cat, muse, and symbol of the label. As with every Trippy Cat release, this EP continues the cosmic saga of Dollar the cat. Through music, Dollar travels to distant planets, guiding listeners through worlds unknown in the pursuit of sound.

The release includes two solid remixes. Dollar Cat is reimagined by Prince de Takicardie, delivering a hypnotic Dark House sound, perfect for late-night dancefloors in uncharted galaxies. The second remix comes from DOTT for Serving Size, whose style blends deep minimal rhythms with interstellar vibes, creating a striking contrast to the darker tones of the first remix.

This release is a tribute not only to Dollar but to all the beloved cats who have left their mark on our hearts.

Mastered by Marco Pellegrino at Analogcut.

CCCP Edits is back with four new sharp edits by some Unknown Artist from the land of the lost.
Beggars can't be choosers.

a fascination flows down the chemical gradient. songbirds take flight from a colonial square in montevideo and fall as acorns in the foothills of the sierra nevada. the moon aches, holding a teeming darkness to the edges of the clearing as we make quick work for the machines. first a pulse, then an armature is spun up around it while the whipping plasma of virtual half-thoughts cools and hardens into something more familiar. a gleaming clash of frogsong begins to reveal its cadences, unspooling into regular striations. it forms a grid in the air, the water rises to meet it, and pressed between these mirrored planes of disappearance we find our vector and glide towards the horizon.

Following their highly sought-after series of white label vinyl on YUKU, the mysterious Imaginary Number release their first record on general platforms for the world to enjoy.

James Shinra presents Shinra Electro Company Vol 1, a collection of dancefloor electro tracks showcasing a tougher, more bassy side to his sound. Lead track Poppin has had heavy support from Bicep, including featuring in their Coachella 2024 set.

After a brief hiatus, Martin Enke, known by his artist name Llewellyn, makes a return to Riotvan. "Instant Crush" is a perfect blend of nostalgia and innovation channeling the essence of the 1980s with a modern twist.

Rawax welcomes back Matthias Schildger with his "Columbiformes EP".
The man with many aliases (Star_Dub, Binary Operator, Polyfan Polyphenix, CNTRL or Matt Star / M.S. , just to name a few), delivered a release that blends microhouse rhythms and hypnotic breaks with modulated bird recordings and granular textures. The result is a timeless release for all fans of stripped back , atmospheric music.

We say it’s better to dance on a full stomach. That’s why Snaretrade kicks it’s music-label existence off with a wholesome recipe for a vegetarian pasta. Inspired by, but definitely not an authentic pasta alla carbonara. After that, we use some familiar dance tropes in an attempt to nudge you and your full tummy to the floor. Further Instructions was made after downloading a 5 euro Rhodes sample pack, and Beekkant is named after a Molenbeek Metro station. We’ll let you decide in which musical genre they belong.

This is like rave. Only if it was for now and could sit happily in any set. Breakbeats that roll and tidy samples. You know… These are fun club tracks. On and on to the break of dawn… Bass heavy. Inside. Ask a dream. Solid.

Gusgus are continuing their weird fusion of 80’s and 90’s vibes in the spirit of their last album DanceOrama. This time its nostalgic futuristic raving, delivering 2 nasty bits for those Dj’s bringing stranger journeys on floor, or some madness when the crowd is vulnerable for some alter reality experience.