London soul star Jordan Mackampa returns with a new album titled Welcome Home, Kid! out 16 February 2024 via AWAL. This new music sees Jordan come back to his love of R&B, soul, funk and gospel with references to Dru Hill and Blackstreet, producing a new sound that nods to his earlier soundcloud works and the nostalgia of his childhood. It's brazen and bold and presents an incredibly assured artist that is no longer afraid to show off their Blackness, queerness, or sexual expression in all their forms. Getting to this place has taken Jordan decades of growth, patience & gruelling lessons to reach this state and now he can stand in his Blackness proudly. This album tells the story of how he got to this place of self-worth and the stories of the varying complex but beautiful perspectives about the Black experience. He is open and honest about sex, intimacy, imposter syndrome and how he navigates healthy love, toxic heartbreak, friendships and forgiveness. The core theme of this record is introspection with Jordan explaining, “This was a big theme for me in writing a lot of these songs because no one else has lived life in my shoes, I really had to take other peoples’ opinions & stories out of the writing and put myself at the forefront of everything. Which in turn, made me put the guitar down more and stand centre stage naked in a way. This new album for me feels even more personal now - I use more self language of “I” over “we” because all of these stories are about me and my life in even more depth than the first record touched upon, whilst covering more bases either through my own first person story telling of something current I’m dealing with or a past situation I’m using music to heal through. The debut was me figuring out shit, this album is me putting the last puzzle piece on the board.”
