PLAY IT SAY IT News

For the first release of 2019, the ever-consistent Play It Say It turns to an established producer who is launching an anonymous new alias. The music speaks of someone with a love of raw, analogue sounding house and techno with machine made soul.

First out of the blocks is the brilliant and adventuring 'Don't Believe The Hype'. Built around expertly programmed drums that remain restless throughout, it has dynamic synths and acid twitches, moments of serenity and chord-based optimism all stitched in along the way. It's the sort of expansive, cinematic track that envelops the whole club and oozes class and production know how.

On the flip, 'One Night Forever' is a totally different but equally unique proposition: it has fizzing synth lines bringing a dystopian feel to dark bass and razor sharp hi hats. Broken drums amp up the energy levels, and the warped synths pump the party. This is a busy, urgent cut of fantastically realised future music that brings plenty of freshness to the dance floor.

Whoever this artist is, they have a genuinely unique perspective and more than enough skills to realise their bold and brave new ideas.

Play It Say It welcome New York artist David Berrie for a first EP on the label and one that offers three dynamite pieces of punchy, high impact and inventive house music.

Raised amongst the diverse culture of NYC's nightlife, Berrie started sneaking into clubs as a youngster and since then has risen through the ranks to have now played iconic rooms like Output NY and DC-10 Ibiza. Fusing his musical history with other genres to create his own, unique style of house and techno, David has taken his passion to the studio and served up essential tunes on Hot Creation and Cuttin' Headz.

Opening the account is 'Revolution', seven superbly programmed minutes of slick and involving house beats and knotted bass. It's a restless, body shaking track to make the floor move with futuristic synths fleshing it out and bringing a vital sense of machine soul.

The equally compelling 'JB Loop' is another dynamic bit of electronic house music. Rubbery drums bobble and bounce about with wild computer sounds and infectious bass all ramping up the energy levels and making for a standout track.
Last but not least, 'Rear End' is a supple, intricately designed track with slippery synths, spinning hi hats and bass surges all wrapping around each other to make for real minimal funk. It's a track that oozes Detroit vibes and cannot fail to sweep up the floor.

These are three characterful and masterfully produced cuts of high-class dancing music.