pectrum of genres including UK Grime, Reggae, West Coast Trap, R&B, Soul, Bashment, Garage, House & Hip-Hop all underpinned by a 140bpm backbone.
*Across the 13-track album there is production assistance from such scene stalwarts as Skepta, Rude Kid, Thomas Mellor, Two Seven and Jammer himself.
*Watch out for previously released single 'Big Man' and the remix of previously released 'On The Ball' which provide a powerful jump-start to this epic album as well as such early highlights as the upbeat 'Declined'
*Elsewhere, we have R&B influenced 'Fast Life' featuring Skepta & album titled 'Living The Dream' with the beginning and the end firmly marked by the carefully crafted Intro & Outro bringing the album to a well rounded and satisfying finish.
*The album launch for 'Living The Dream' coincides with the well-publicised and landmark occasion of Jammer's Birthday Bash held at the 1000 capacity Inc Club at London's o2 Arena on 29th June 20
*Press / Promotion: Full press and online campaign via TenLetter PR. Editorial sought in all UK music and Urban titles (Mixmag, DJ Mag, Trap Magazine, RWD Magazine) as well as national and regional daily and weekly press titles for review.
Radio / Internet: Servicing of singles to specialist radio with consistant support from tastemaker DJ's such as Annie Mac, Westwood, Toddla T, Mistajam, DJ Target at 1Xtra, DJ Logan Sama at Kiss FM and heavy support from Rinse FM including podcasts, interviews and live sessions.
Full online campaign surrounding the launch party including adverts across platforms such as GRM Daily (10k Instagram, 62k Twitter, 60k Facebook). As well as over 5000 printer flyers, Viral videos being created from the footage on the night, full Boy Better Know performances (with a combined reach of over 800k followers on Twitter).
YouTube - Releases via SBTV YouTube channel (325k+ subscribers), BBK Channel (58k+ subscribers)
Social Networking - Facebook: LOTM = 9k Likes, Twitter: @jammerbbk = 62k + followers